MJ Hudson named winner in Investment Week’s Marketing and Innovation Awards 2019

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MJ Hudson is delighted to announce that, at this year’s Investment Week Marketing and Innovation Awards, the firm took home the award for Best Thought Leadership Work, for its innovative fund passporting guides for fund managers, which draw inspiration from international travel documents. The Investment Week Marketing and Innovation Awards recognise creativity and effective communications in the investment sector.

The rules for marketing funds into and out of the US and EU are unclear and not well known to many fund managers. In 2018, MJ Hudson sought to help make the options clearer with its US fund passporting guide. The guide was extremely well received, so well, in fact, that MJ Hudson have since launched a similar guide for Swiss managers.

The US passport can be viewed online, here. Personalised, physical copies of the passports are also available upon request.

MJ Hudson’s Chief Marketing Officer, Matthew Craig-Greene, said:

“It is wonderful to see the hard work and creativity of our excellent team recognised in this way, once again. Passporting is a complex topic, which can appear dry, but the fantastic talents in our marketing team created something surprising, engaging and memorable, without sacrificing its usefulness, in any way. I take my hat off to them!”

MJ Hudson beat out peers such as Standard Life Aberdeen and BNY Mellon (the full shortlist can be found here). The winner will was announced on 21st June, at a ceremony at the Marriot Hotel in Grosvenor Square.

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